We’ve always felt that when you want to make a difference in the world, you have to follow your passion. It’s why when we wanted to build something that could offer you a unique experience, we knew it had to combine style and sustainability in perfect harmony. With this idea in mind we decided to create a brand that made sure style was never pushed to the side and sustainability never became an afterthought. We sat down one day in our studio right here in the forests of South Western Australia, and decided we weren’t going to leave until we’d found something unique. The answer was to combine our love of unique artwork and patterning with the beauty of sustainably sourced wood. When we brought the two together we knew that not only could we create sunglasses the world would want, but also pieces that would help contribute to organisations connected with wildlife and environmental conservation.
The greatest threat to our planet is the belief that someone else will save it.
We envision a world in which sustainability becomes the status quo. It should never be a marketing exercise or an aspiration — it should be what drives everything we do. To make it happen we’ve only ever used FSC certified wood from day one. It’s at the heart of everything we do and we simply wouldn’t have it any other way.
Every piece we put our name to is adorned with unique artwork and crafted to the highest possible standards so that it makes you smile from the moment it arrives, and because one tree is planted for every pair sold in addition to 5% of all our profits donated to a range of good causes and conservation projects, you know that you’re combining style and sustainability in a truly meaningful way.
Our brand is interested in celebrating everything that’s unique about the world, the environment, and the culture we’re so fortunate to inherit. We utilise a team of creative artists to produce the engraved designs for each frame (our ode to the natural world) and the result are sunglasses that are one of a kind and made just for you.
As we grow and spread our products to new and exciting places, we want to continue to dedicate ourselves to what matters most. That means our wood will remain sustainable, our craftsmanship will remain unsurpassed, and the patterns we use will always be authentic and steeped in culture. Each of these are central to who we are and we’re determined to make them part of our future so that every sale can help fund a good cause.